Want to get more responses from customers?
Use these best practices:
Communicate with Staff
Talk to your front-line staff about the program and explain why it is important for the company to get feedback from customers.
Encourage them to take the survey so they can see how it works. (Email us with the cell numbers of your staff if you would like the test data removed)
Your staff may need to be reassured that the survey is not designed to assign blame. It is designed to surface insights about your company as a whole and how every part of the business can be better.
Incentives
If your survey has an incentive attached to it (ex. "Win a $100 Gift Card"), encourage your staff to let customers know about it.
Some Chatter Research customers also offer perks to their staff for getting the most surveys taken in a day.
Signage
Make sure that your signage about the survey is always visible and in high-traffic areas like checkout. Customers can't engage with the survey if they don't know about it!
Contact your manager or email us if you need more signage. We're always happy to help with this.